SALT: the inspiration for a Collective for creatives
Why SALT?
Enhancement + Flavor
Salt enhances the flavor of food, making it more enjoyable. Similarly, visual creatives enhance life through their art by adding depth, emotion, and meaning to their stories, making them more relatable and impactful.Positive Influence
In the Bible, salt is associated with being a positive influence. Through their narratives, visual storytellers can influence perspectives, change mindsets, and evoke emotions, positively impacting their audience.Community + Connection
Salt has a unifying quality; it brings people together around a shared table. Likewise, visual creatives have the ability to build communities through shared stories. They create connections, spark conversations, and foster a sense of belonging.Preservation + Endurance
Just as salt was used historically for preservation, visual storytellers aim to preserve moments, emotions, and stories through their creative work. The essence of storytelling lies in preserving experiences for generations to come.Transformation + Change
Salt was used in ancient times to transform raw materials into valuable products. Similarly, visual creatives have the capacity to transform ideas into powerful stories that can catalyze change and inspire action.
