SALT: The Inspiration Behind a Collective for Creatives

Why SALT?

Enhancement + Flavor

Salt enhances the flavor of food, making it more enjoyable. Similarly, visual creatives enhance life through their art by adding depth, emotion, and meaning to their stories, making them more relatable and impactful.

Positive Influence

In the Bible, salt is associated with being a positive influence. Through their narratives, visual storytellers can influence perspectives, change mindsets, and evoke emotions, positively impacting their audience.

Community + Connection

Salt has a unifying quality; it brings people together around a shared table. Likewise, visual creatives have the ability to build communities through shared stories. They create connections, spark conversations, and foster a sense of belonging.

Preservation + Endurance

Just as salt was used historically for preservation, visual storytellers aim to preserve moments, emotions, and stories through their creative work. The essence of storytelling lies in preserving experiences for generations to come.

Transformation + Change

Salt was used in ancient times to transform raw materials into valuable products. Similarly, visual creatives have the capacity to transform ideas into powerful stories that can catalyze change and inspire action.

Salt FW is a hub for artists, writers, filmmakers, and other creatives to collaborate, grow, and impact the world through their stories while embodying the meaningful symbolism of "Salt" as a guiding principle.

Earlier this October, Salt FW officially launched, offering a one-of-a-kind shared office experience for local entrepreneurs, creatives, and business professionals. Nestled in the heart of Fort Worth’s Near Southside neighborhood, Salt FW is more than just a coworking space—it’s a vibrant, inspiring community where creativity and collaboration thrive.

Meet The Founders

  • Salt FW’s home is steeped in history. Once the iconic Eagle Audio Studio, a cornerstone of Fort Worth’s music scene since 1984, the building has been lovingly reimagined by husband-and-wife duo, Chris and Diesa. Over four years, they transformed this legendary space into a cutting-edge office destination that celebrates its artistic roots while embracing modern flair. Today, Salt FW seamlessly blends nostalgia with innovation, offering a workspace like no other.

    “Salt FW was designed to be more than just a place to work—it’s a place to connect, create, and belong,” said Chris, co-founder of Salt FW. “We’re thrilled to bring this dream to life in Fort Worth, especially in a neighborhood as dynamic as Near Southside.”